The whole “Chevy Nova in Spanish” thing is an urban legend. “Nova” is literally a word in Spanish, and means the same as in English.
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I understand completely. I have learned, especially in the sign business, that when dealing with a customer that complains about the price when I give them a quote, To recommend that they get a few more quotes. I even give them contact numbers of competitors. “I don’t need the practice”. Or tell them they can bring me the material and I will just charge for art time and cutting or printing. They can paint it and install it. I usually get the job. Funny world… everybody wants an original for the price of a print.
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I think constructing a list of our basic charging cost for everything helps to formulate a price on any project/design. My realization comes when I see the price of hardwood lumber in the hardware stores and see that I should be charging these prices for the material instead of the deals I get on the material and just shoot for a price in the dark.
Also, having that base rate charge for hourly during designing stage, and an hourly rate for machining time, also helps come up with a price. Then charging hourly for shop time for things like sanding, staining, sealing, and finishing, gets the price in a better ballpark figure. So now it is just tooling cost for bits for the cnc, sandpaper, stains and sealers, and other consumables the shop uses. By using the basic formula, we should be able to have a good idea of what each project will cost to design and create.
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