I love making things and giving them away as gifts and what not, and running my machine is my “down time” when I feel like it, but regardless of my enjoyment, I give myself an hourly rate of $15 when I make stuff for commissions. Mostly, I make cribbage boards, and my prices are such that a large portion of the people the see them love them, but would not buy them at the price I am selling them.
I understand that. Every person had a budget they can afford, and I just happen to be outside of theirs. Most people are polite and tell me they love the work, but it’s outside their price range. I tell them I understand and I appreciate their compliments on my work. Those people are nice to me and I am nice back.
I also have people who tell me I am “crazy for expecting to get that kind of money for this board”, or I’m a greedy person for my prices. Those people are the ones I will start with what my hourly rate is, and they are shocked that my hourly rate is so low compared to the end product cost.
I explain software costs, computer, CNC, upgrades, exotic woods, bits, clamps, magnets, epoxy and finally how many hours in the machine and then touch labor like hand sanding (or hand held 5" RO sander), and spray or wipe finishing. Then I tell them about how many hours (or days) I spent laying out and tweaking my layout for fit and function. I tell them about prototying and how you never really know how it is going to turn out until you completely build one, and then if there is one thing that is not okay by me, it is “garbage” and I would not even give it away.
So, give yourself an hourly rate you think is appropriate for your products. If people are willing to buy them - great. If not, don’t let them talk you down. Your time has a value - do not let anyone tell you that your time and experience is worthless, or worth less than you think.